Gaming and simulations plus modelling are health markets that look very interesting and offer considerable opportunity for disruption of existing knowledge processes in healthcare:

Predictive modelling

• to help people understand and manage their health better by using modelling to visualise health states using avatars and body-image
• moving beyond the use of predictive modelling and data mining to find high- or at-risk individuals for case management purposes
• link modelling to powerful mapping visualisation technologies to enable better decision-making and planning

Simulations and games

• engaging health professionals and consumers in simulated environments using gaming methods